Loyalty programs can help increase customer loyalty by rewarding customers for buying products in your retail stores. In Microsoft Dynamics AX, you can set up simple or complex loyalty programs that apply across your legal entities in any retail channel. This topic describes the components that are included in the loyalty program for Retail and provides information about the tasks that are required to configure the loyalty program for your organization.

The loyalty feature lets you specify the types of rewards that you offer your customers. You can offer additional incentives to customers who spend more in your stores and you can also set up the rules that apply to the earning and redemption of those rewards and how those rules apply to your customer’s activities.